Did you know that in-store shopping is still the preferred retail channel for 82% of Millennials; even those who actively shop online?
Despite many assumptions, offline shopping isn’t going anywhere. Hence the need to strengthen various offline efforts to convert intent into a sale.
What is a retail brand corner?Retail brand corners are spaces larger compared to a gondola retail display. It is a shop in shop that allows the brand to maintain its identity 100% and within the brand guidelines or planogram. The brand has complete over the space allocated to them in a retail brand corner. Therefore, the brand can also have their own merchandiser or sales person who is trained as per brand norms which makes it effective for selling since retail is the last touch point a customer interacts with the brand.
Since the retail brand corner is extremely specific to the brand, sales patterns can also be taken into account – for instance if one product does better at one location, that can be concentrated on while another that doesn’t do well, can be dropped. Location specific intel can be exercised. This helps in capitalising traffic of that specific location or store. For example, a hypermarket may further enhance the shopping experience for its loyalty customers making it a win win situation for both the brand as well as the hypermarket.
Additionally, key elements for display can be developed and then use those elements can be used in different combinations to that specific space.
Plus the fixtures cost is lower than a full fledged store. This results in an overall brand experience with a lower investment.
The perks of an offline strategy to further strengthen an online one are so powerful that digitally native brands are predicted to open 850 brick-and-mortar stores in the next 5 years.
To sum up –
· Displays products efficiently
· Optimises use of space
· Places products closer to customers
· High adaptability
According to a report by Geolink, 37% retail professionals claim they had to close their establishments due to poor location choice. Therein lies the answer – The best part about retail brand corners is its flexibility and adaptability to a space. This makes endless possibilities – even the use of pillar space is possible.
Right Source provides you with workable, flexible and cost effective retail brand corner solutions specific to your brand and requirement. Starting from brainstorming to installation, Right Source has a highly skilled and experienced team across all departments to execute the entire project in house.
Visit us on www.rightsource.ae to know more.
*Statistics are from a smallbizgenius blog post
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