A gondola retail display is part of a brand corner. It is a floor mounted shelving solution. The gondola retail display helps create a company’s own brand shelving space. This type of display solution can extend from one or both sides based on usage and requirement. It is dependant on how the company decides to display stock and demo their product. Since it is a free standing display, it is very flexible.
The main function of a good gondola retail display is to highlight a specific promotion. For example, if an airline has a holiday promotion, a gondola display solution is ideal to communicate this to customers. Therefore, this type of solution is popular with mobiles phones, chocolate brands, perfumes, cosmetics, real estate companies. It is especially good for tactical promotions that are intended to run for a temporary period such as launches, on pack promotion, bundle offers.
On the other hand, kiosks are especially good for product launches.
· Quick interaction with customers
· Low cost
· Easy to dismantle and relocate, if needed
This solution is usually used as end-cap solutions, for example, buy 2 get one free at the checkout counter in a hypermarket.
It is of utmost importance that when you pick this sort of retail display solution, you use it well. There are different types of shelving solutions and you need to know which one works for you. You need to present your products in a way where customers want to buy your product or service. Right Source provides you with workable gondola retail display solutions specific to your brand and requirement. Starting from brainstorming to installation, Right Source has a highly skilled and experienced team across all departments to execute the entire project in house.