A kiosk is a temporary fixture or stand that can be used a stand alone display unit. It is usually placed in high traffic areas. A retail kiosks function is to draw the attention of the customer to the products placed on it in high traffic areas. It can also be used as a space saving solution. These usually prove to be low cost alternates to market products or services.
Even if one wants to display a big product like a car, a small kiosk can do the trick. If there’s a new model of a car that’s been launched, one car is placed in the open kiosk with one or two sales staff. Customers can touch and feel the car and questions, if any are directed to the trained staff. This helps majorly in informing a large numbers of customers at a low cost and in the most effective way.
The biggest function of a kiosk is to increase interactivity much more than than in a flagship store – in a store a customer needs to enter the store, at a kiosk, you can approach the customer. Their compact size makes them flexible and movable.
The biggest benefit of having a kiosk style display is that your audience becomes wider for two reasons – one, due to the placement of the kiosk and two, due to the its accessibility from all sides. Audience engagement level is also high. Even while they are passing, you can interact with them due to the inherent nature of sampling in this layout, for example a spritz of a perfume.
These kiosks usually have the product, if it is a small product it is displayed on the kiosk to show the use of the product. The customer can touch and feel the product this way. Kiosks are especially good for product launches.
If the offering is a product or a service, information is given by way of leaflets.
Food service kiosks
Grab and go meals can use kiosks, especially in malls where shop spaces are expensive but kiosks come relatively cheaper.
Kiosks are especially popular with impulsive buys such as –
1. Point of sales
2. Mobiles phones, chocolate brands, perfumes, cosmetics
Right Source provides you with workable gondola retail display solutions specific to your brand and requirement. Starting from brainstorming to installation, Right Source has a highly skilled and experienced team across all departments to execute the entire project in house.